5 Reasons Why Small Business Email Marketing Is So “Fitting” For Your Business

Are you a small business owner wanting to increase sales and expand your customer base? Then read on…

Email has to be the most suitable approach I can think of for almost all businesses today. Not only is email unbelievably cheap, but it absolutely models the way most small businesses do their marketing in the first place.

As a consultant, I often see that it is the one marketing strategy that has the shortest learning curve and any business can adopt it successfully with minimal effort and great results. Here are 5 top reasons why you should consider small business email marketing today:

  1. Most small businesses use direct mail marketing. This includes conventional marketing material, like brochures, flyers etc. This means that you are already accustomed to producing these materials and have a budget established to run a mail campaign. To shift from print to email is not only simple but will also save print and mailing costs and not to mention a few trees along the way.
  2. Email is cheap. Email Marketing is incredibly cost-effective. Direct Marketing Association’s latest research points out that the ROI for email marketing is $57.25 for every dollar spent. This should be convincing enough. Even with a direct mail campaign, small business email marketing can easily fit into your budget and will be paying for itself in no time.
  3. Email saves time and resources. Any business can easily setup a small business email marketing campaign, literally in an afternoon. No new staff needs to be hired nor is the task a major responsibility to current staff. Once a system is in place, it is very easy to send email without ever having to install any software or call up the designer. Even if you setup a minimal small business email marketing campaign, a few email blasts a year can prove to be very successful.
  4. Email is trackable. Once I show my clients the information their first email campaign has generated – they are sold and you will be too! You can see how many prospects have opened their email, clicked on a link within the email, and if they have actually converted into doing what the email proposed – like buying something. With direct mail marketing, on the other hand, you don’t know who’s reading your flyer and who’s chucking it in the bin.
  5. Email and the trust factor. Most small businesses succeed as they often provide personalized and better customer service than their larger competitors. Their correspondence is often seen as more authentic. Therefore, people are more willing to give their email address to a small business they have grown to know and trust rather than a big corporation.

People do business with those they know, they trust and they respect.

Establish trust and you will gain loyalty.