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5 Reasons Why Small Business Email Marketing Is So “Fitting” For Your Business

Are you a small business owner wanting to increase sales and expand your customer base? Then read on…

Email has to be the most suitable approach I can think of for almost all businesses today. Not only is email unbelievably cheap, but it absolutely models the way most small businesses do their marketing in the first place.

As a consultant, I often see that it is the one marketing strategy that has the shortest learning curve and any business can adopt it successfully with minimal effort and great results. Here are 5 top reasons why you should consider small business email marketing today:

  1. Most small businesses use direct mail marketing. This includes conventional marketing material, like brochures, flyers etc. This means that you are already accustomed to producing these materials and have a budget established to run a mail campaign. To shift from print to email is not only simple but will also save print and mailing costs and not to mention a few trees along the way.
  2. Email is cheap. Email Marketing is incredibly cost-effective. Direct Marketing Association’s latest research points out that the ROI for email marketing is $57.25 for every dollar spent. This should be convincing enough. Even with a direct mail campaign, small business email marketing can easily fit into your budget and will be paying for itself in no time.
  3. Email saves time and resources. Any business can easily setup a small business email marketing campaign, literally in an afternoon. No new staff needs to be hired nor is the task a major responsibility to current staff. Once a system is in place, it is very easy to send email without ever having to install any software or call up the designer. Even if you setup a minimal small business email marketing campaign, a few email blasts a year can prove to be very successful.
  4. Email is trackable. Once I show my clients the information their first email campaign has generated – they are sold and you will be too! You can see how many prospects have opened their email, clicked on a link within the email, and if they have actually converted into doing what the email proposed – like buying something. With direct mail marketing, on the other hand, you don’t know who’s reading your flyer and who’s chucking it in the bin.
  5. Email and the trust factor. Most small businesses succeed as they often provide personalized and better customer service than their larger competitors. Their correspondence is often seen as more authentic. Therefore, people are more willing to give their email address to a small business they have grown to know and trust rather than a big corporation.

People do business with those they know, they trust and they respect.

Establish trust and you will gain loyalty.

Small Business Email Marketing – The Scope It Offers For Growth

No business starts out on a grand scale. Most businesses go through the initial start up stage and begin modestly. It is only with time that businesses begin to pick up and grow into larger sizes and start to pick up in numbers and volumes. Every business is constrained in a similar manner in the initial few months, and tiding over these times with sound practices is what makes the successful companies sustain and grow.

When you think of a small business, it is more important for them to gain visibility in order for them to grow. However, with the limited resources that they are presented with, it only becomes much more difficult for them. It is important for them, therefore, to undertake certain practices which are not just cost effective, but also those which yield effective, sustained results.

Email marketing has been found to be an extremely cost effective and direct way of getting in touch with people. This is among the most inexpensive forms of communication which is easy to use and implement. It is also something which has given tested results repeatedly. For one, the company only needs to have a database of prospects and interested clients who can be approached. A simple mailer can be sent to them uniformly with a single draft, and one click. This is a good way of getting out to the people, and also enabling top of mind recall.

Small business email marketing has proven extremely useful on more than one occasion. This is a good way to help you reach out to the customer universe, and also a good way of keeping in touch. Sending out periodic emails is a wonderful way of being seen. You can use this platform to help your audience know of the new improvements which are going on in the company, and also to update them on special offers and promotions you intend to float. Being visible is also a sing o being available, and having this kind of presence is sure to bring in more business continually.

The advantage of small business email marketing is that you are reaching out to a whole new world with a single click. Business is not longer confined by geography today, and being able to reach out to people overseas across the world is something not all forms of marketing can allow as easily and cost effectively. This is a medium which is waiting to be explored fully, and if you have a grip on this form of marketing, there is plenty to benefit from.

Benefits of Business Modeling With Metrics

Business modeling with metrics is a more mathematically based way of creating a business framework. Metrics, if employed correctly, could measure the different qualities of a business and help it integrate its business model into its objective, departments, and business strategies.

Metrics are any type of measuring tool employed to quantifiable data that gives an analytical number to the various aspects of an organization. It can be used to evaluate anything from margins of risks to employee performance to profit ratios. Business modeling with metrics is a viable way of formulating an informed and comprehensive structure on which to operate a business on.

A business model should integrate the core aspects of an organization, its vision and mission, its operational infrastructure, resources, policies and business practices. It covers a broad range of vital areas and tries to present a cohesive picture of how the business will operate and its direction.

A business metric is essentially a measurement tool to evaluate a businessâEUR(TM) performance in various areas. The metrics used should be appropriately designed to give accurate information on the performance of specific areas important to the success of a business. The qualities have to be defined and the perimeters of measurement clarified. It is important to measure the right things for the right reasons.

There are many ways business modeling with metrics could fail if the measurement tools used are inexact. Wrong conclusions and decisions could be made to the disadvantage of the entire organization. These problems could be avoided by choosing the correct indicators the metrics should measure and ensure that the metrics are constantly up to date. It is vital to a business that the metrics being used is adaptable and flexible enough to change when the business changes.

Business modeling with metrics is an effective way to acquire information and apply it to the business. However it must be done with care and temperance. Everything must be well defined and directed towards a purpose. Metrics can be helpful but at the same time a haphazardly put together metrics evaluation system could only serve to confuse and misdirect.

The use of metrics in formulating a business model is a practical way of measuring and evaluating the principal aspects of a business. Metrics give quantifiable information and could also provide enlightenment and direction as to improvements and strategies that could be advantageous for the company. A measurement of how well a department, policy, or business practice performs only opens doors for further improvement and innovation.

A business model is a conceptual framework for the direction, organization, and operation of a business. It incorporates all the core aspects that drive and manage a business. It is important to possess the correct information and the accurate tools to which an assessment of its resources, strengths, and weakness are placed into proper context. A well conceived and organized business must be able to maximize its assets, mitigate its shortcomings, and maintain sustainability.

Business modeling with metrics could provide an information based framework for a business to operate on. A sturdy yet flexible framework for a business could help it develop and succeed in pursuing and achieving its main objectives while remaining true to its mission.